International relations are witnessing a remarkable transformation today, where military or economic power alone is no longer the sole measure of influence. Soft power has emerged as a fundamental tool for shaping a nation's standing.
Soft power is defined as the ability to influence through culture, identity, and the arts. Egypt and the Arab states possess a vast cultural heritage that can be utilized diplomatically.
Traditional industries are not merely traditional arts; they represent a growing economic sector that creates jobs, boosts tourism, and opens new markets. Success in this field extends beyond the economic sphere to encompass politics and diplomacy, projecting a positive image and reflecting a nation's stability, creativity, and productivity.
This research will shed light on traditional industries as a diplomatic force that enhances the political presence of Egypt and the Arab world. It will also outline and present the most significant and impactful initiatives launched by each Arab state to revitalize its traditional industries and explore how the League of Arab States can contribute to activating the role of these industries as a diplomatic tool. Furthermore, the research will propose an Arab strategy to maximize the role of traditional industries in the state's foreign policy