العربية
Benha University

aya hamed ibrahem el khouly

Asst. Lecturer

Faculty of Commerce Management

Publications

2 Publications

The Impact of Marketing Ambidexterity on Brand Loyalty under the Mediation of Sensory Marketing “Applied to branded fast-food restaurants in Cairo Governorate”

2026
Full Paper Abstract

The effect of employee's voice on the organizational Cynicism: A field study on government hospitals in Qalyubia Governorate Experimental Study

2022
Full Paper Abstract
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