Digital sculpture has become an essential production tool in the digital arts era, characterized by its flexibility, precision, and speed. This has made it a crucial element in the modern visual media industry, particularly in film and television programs. This research aims to study digital sculpture as a creative medium in the production of visual content within programs and films, by analyzing its artistic and technical capabilities and exploring its role in supporting aesthetic and functional design. The research employed a descriptive-analytical approach, in addition to an experimental approach through the implementation of applied models using Blender software. These models represent visual elements that serve dramatic and functional contexts. The sample consisted of two models: the first, a pen holder with a fantastical, spooky theme, and the second, a sailor monkey sculpture with a decorative function. The results demonstrated the efficiency of digital sculpture tools in improving design quality, reducing costs, and expanding the possibilities of artistic expression. The research also confirmed the effectiveness of specialized software such as ZBrush, Blender, Maya, and Cinema 4D in supporting contemporary media production. The research recommends increasing investment in training designers in digital sculpture techniques and encouraging the use of digital sculpture in representing cultural visual identity.