Benha University

سمير محمد محمد حماد

مدرس

كلية الهندسة ببنها الهندسة المعمارية

Visual Identity in the Era of AI Technologies - Case Study of Benha City

MSA Engineering Journal • 2026
العودة
معلومات البحث
المؤلفون S. Hammad
الكلمات المفتاحية Visual Identity, AI Technologies, Benha City, Cultural Heritage, Architectural Prompting, Urban Design.
المجلة العلمية MSA Engineering Journal
الناشر Not Available
المجلد Not Available
العدد Not Available
الصفحات Not Available
publication.type Local
رابط البحث Not Available
المواد المرفقة Not Available
الملخص
This research investigates the integration of Artificial Intelligence (AI) in urban design, addressing a critical gap in evaluating the cultural responsiveness of AI-generated visual identities compared to human-led standards. The study tests the hypothesis that AI can generate stylistically coherent urban interventions when guided by specific architectural prompting. Using a comparative qualitative framework, the research evaluates the "2024 Visual Identity Guidelines for Qaliobia " (developed by Benha University) against outputs from Google Gemini (Nano). Analysis centers on criteria including form, materiality, and cultural symbolism. Findings indicate that while AI significantly enhances efficiency and produces high-quality visualizations, it tends toward generic aesthetics and lacks the material practicality inherent in human designs. The study concludes that AI serves as a powerful supportive tool for rapid prototyping, yet human expertise remains essential for navigating local heritage and technical feasibility. This work provides a structured foundation for balancing AI automation with cultural preservation in urban development.
جميع الحقوق محفوظة © 2026 جامعة بنها - دليل أعضاء هيئة التدريس